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As well as protecting your clothes, this fabric softener has an improved, long-lasting fragrance that delivers intense waves of freshness inspired by the great outdoors, bursting with the fragrance of fruits, flowers and a hint of wood for an extra-fresh smell long after your wash. Comfort Ultimate Care Fabric Softener is also kind to our planet, with a 100% recyclable bottle made of 100% recycled plastic* and an ultra-concentrated formula, so you can now use a smaller dose for the same protection. There are many similarities between hair fibres and fabric fibres. Just as conditioner protects hair, fabric conditioner helps to keep clothes vibrant and strong, which in turn enhances their longevity,” says Marina Risi, Global Brand Vice President, Comfort. Reinforcing Comfort’s position as a clothes care expert, the new range will be supported by advertising campaigns highlighting the difference fabric conditioner can make on how long clothes last, which is great news for the planet, and for all those irreplaceable favourite clothes we want to wear forever. Fabric conditioners have long been used to keep clothes fragrant and soft. But now Comfort’s new Ultimate Care range can also keep clothes looking good for longer by smoothing and protecting clothing fibres and reducing friction during the wash process, while preventing colour-fading and ensuring long-lasting fragrance.
Comfort Ultimate Care Fabric Softener is also kind to our planet as it comes in a bottle made of 100% recycled plastic* and has an ultra-concentrated formula, which means you can use a smaller dose whilst saving 34% more plastic** with smaller bottles. We know you love your clothes. We love clothes too, and we want to help you to care for them. That's why we've developed Comfort Ultimate Care Ultra-Concentrated Fabric Conditioner which provides complete clothes protection.With new pro-fibre polymers that are 60 times larger than the softeners used in regular fabric conditioners, Comfort’s Ultimate Care formulations help maintain the strength and elasticity of garments as well as providing great feel on clothes. Ultimate Care is Comfort’s most advanced range yet, with new industry-leading technology, borrowed from the hair care sector, where it more often features in shampoos and conditioners, and used for the first time in one of our laundry brands. Pro-fibre technology that keeps clothes looking good for longer Comfort’s Ultimate Care range is kinder not only on clothes but also on the planet thanks to its new biodegradable pro-fibre technology. The range also has more power in every drop, covering a bigger area per molecule and requiring less product per wash load. Comfort was the first fabric conditioner to be launched in the UK in 1969 and continues to be the market leader, with Comfort Blue Skies being the bestselling fabric conditioner in the UK*. In 2021, Comfort launched Comfort Ultimate Care. The range was a re-launch of the Comfort ultra-concentrated fabric conditioners, adding additional clothes care benefits, with unique Pro-fibre technology offering fibre protection, colour protection, and helping to retain the shape of clothes.
Keeping clothes looking good for longer and in turn reducing the amount of new clothes we buy can dramatically reduce the carbon footprint of our wardrobes. So how can we slow down the wear and tear of clothes that leads to colour fading, shapelessness and ultimately the discard pile? How fabric conditioners are the key to long-lasting clothes Comfort rich history of innovation continues to this day, with 2023 seeing Comfort’s concentrated fabric conditioners feature a new design with new 100% recycled and recyclable bottles**. Additionally, Stay Fresh Technology ensures that Comfort fabric conditioners provide 100 days of freshness and fragrance***.
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